In my earlier post, I have discussed some basics of Google Analytics (GA). We’ve gone through some sections of GA and understand how to use them. We went deeper to understand acquisition, behavior & conversion (ABCs) and how to decipher the information.
In this post, I would go a step further. Here is what you’ll learn:
- Understand that the numbers means nothing until we put them into chronological order to understand the trend
- How to make investment decision based on a few measurement metrics.