I have attended the recent Class 95’s Movies in The Park at Fort Canning Park, just two days ago. It was an annual event organized by Class 95FM and this year was its second attempt (if I am not mistaken). It was an event in which they screen two movies back to back, for free, and all you have to do is bring your mats and mosquito coils and be there as early as you can, to grab a good spot.
For days, the radio station advertised; enticed constantly about the event, more importantly, stating that the event was supported, sponsored rather, by Mission Foods. Yes, it is a branding event to shout about Mission Foods, and surely it is an important one.
For the past one year or so, Mission Foods has been quite aggressive in its branding and advertising campaign here in Singapore. We started off seeing them on Bus Stop ads to the more recent TVCs running at prime time. As far as I understand, Mission Foods produces and distributes various types of Tortillas.