Unlock the 007 in you. You have 70 seconds!

Coke Zero’s unlock the 007 in you

Coke Zero did it again! Bringing James Bond franchise into play to not only to tease the film’s series next movie but create a highly sharable content.

Unlock the 007 in you. You have 70 seconds!In this well-organized play, it challenged unsuspecting train passengers to win exclusive tickets to the Skyfall movie. The catch was that the train passengers had to rush to a certain platform, avoiding carefully planned obstacles and human traffic, all within 70 seconds.

Posted on Youtube on the 18th October, it has garnered over one million views (correct as of post date) just within 2 days. In Mashable, where I first seen this video, has ranked this post as the most shared article.

See also, another Coke Zero’s James Bond commercial “Unlock The 007 In You – New Coke Zero Commercial”

See Related: Content Marketing Part 1 – The Content Marketing Rises

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Johnny Koh

A project manager and a brand strategist, I have over six years of experience in advising businesses of various industries as well as the public sector in their branding and communications need.

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