Previously, we talked about what are the benefits of fusing content marketing into your business. And we talked about why it has become the most talked about topic lately. Well, I guess it is time to stop talking, roll up our sleeves and get our hands dirty; here are three tips to keep you busy.
The biggest mistake to start content marketing, or any marketing tactics, is not knowing the goal. Not knowing where to begin with? Fret not. You can consider looking at what others have done by referring to Holger Schulze report on his survey on 2012 B2B content marketing trends he did on LinkedIn.
According to his report, 68% of the respondent said lead generation was the main goal for content marketing, followed by 50% on thought leadership and market education and 39% on brand awareness. In terms of metrics used, 64% on web traffic, 59% on views and downloads and 52% on lead quantity and quality.
Content marketing is all about bring value to your target audience first. With that in mind, it is not that difficult to know what are your client’s interest. Especially when there are many resources that are already hidden in your company waiting to be tapped on. You can consider reading Hub Spot’s 17 Brilliant Sources of Content Hiding Right Under Your Nose to begin with.
If you’re too busy to read the article now, move your mouse cursor and open your emails sent-box. Look through the email that you’ve sent to your client, and I’m sure there are emails on things you’re trying to explain or issues that you’re advising. These are the important topics. If one of your clients is interested, so are hundreds or even thousands of them out there who are keen on knowing the answer.
I hope that you have already noted down a list of sources you may tap on to create your content. The next step, before you even start creating the content, is to know what content to generate and where to reach out to your audience.
There are many forms of content. Blog is the easiest to create as you only need a computer to start typing, but not as enticing as an infographic. The downside of generating infographic, though, is the need to get someone to design and lay the information nicely. Another alternative would be to create video or podcast, which might have a steep learning curve.
Have you decided on what type of content to create? Let me know your thoughts at the bottom.
See Related: Content Marketing Part 2 – The Benefits