Coca-Cola is at the forefront of content marketing

Coca-Cola Content 2020 Part One

I’m jealous to see a mammoth company, Coca-Cola, to have all the budget and resources to build a content marketing strategy so huge that average people/organisation like us can only dream about. Can’t deny that they are a globally recognised brand, operating in over 200 countries, and bring in around $50 billion in revenue every year.

With their recent launch of their corporate website, they have given the world a new perspective that corporate website doesn’t have to be boring. This is in-line with their goal: to double worldwide consumption of Coca Cola by the year 2020, and they plan on using content marketing to take them there. Just last year, according to Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, Coke is going to put their efforts (and money) into the web, storytelling and creating excellent content.

Coca-Cola Content 2020 Part Two

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Johnny Koh

A project manager and a brand strategist, I have over six years of experience in advising businesses of various industries as well as the public sector in their branding and communications need.

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