Happy Chinese New Year, Singapore!

Today is the 2nd day of the lunar new year. I would like to take this opportunity to wish all my readers a happy and prosperous Chinese new year (CNY)!

Chinese New Year 2013

Nevertheless, this is a very important festival for the Chinese as we celebrate the beginning of a new year. Typically, we would visit our loved ones and to wish them a great year ahead. As such, the host would normally treat the visitors with lots of food and drinks. And the elders would distribute red packets as a token of blessings.

Thus, it has also became an important period for the F&B companies to advertise. I’ve round-up a few television commercials (TVC) which have caught my eyes.

Any of your favorite that I’ve not included them here?

McDonald’s “Prosperity is meant to be shared” TVC

Tiger Beer – Chinese New Year 2013

Subway Singapore’s “Everyone is a winner” CNY TVC


Of course, from Chinese point of view, food and red packets are definitely not the priority. Most importantly, is the kinship that binds all of us together. While searching through the TVCs, I have chanced upon these videos which I thought I should share. Enjoy.

Bernas’ “More Rice”  CNY TVC

Petronas’ Tau Fu Fah 豆”福”花 CNY TVC

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Johnny Koh

A project manager and a brand strategist, I have over six years of experience in advising businesses of various industries as well as the public sector in their branding and communications need.

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