From networking to government grant, I’m back with more.

Four months into my new job has been a challenging period; or at least it was challenging enough to prevent me from doing what I enjoy, to write. Looking back, my last blog post was to wish everyone a happy Lunar New Year. Regretful. Especially when I’m noticing that my blog visitors have increased, but having no new content for the past four months just isn’t a wise thing to do.

My new challenge

Yes, I have a new job after the Chinese New Year holidays. I was given the opportunity to work as a Senior Account Manager of Maxias Pte Ltd. In a full digital agency, I jumped right in to what I do best: to develop and manage websites. Apart from getting used to the new company’s culture, processes and policy, I was expected to take over ongoing projects from my predecessor. The lucky thing was the chance to work again with Art Director, Farik Osman, whom we have worked together for a couple of years back in Ad.WRIGHT. Nothing beats working with someone you know, which reduces the time to understand each other’s working behavior and strength. Continue reading From networking to government grant, I’m back with more.

How brandpact can help turn SMEs into the next brand superstar

This post originally appeared on the Singapore Business Review, where I regularly contributes articles about leveraging branding in small business.

How Brandpact will help Singapore’s Small & Medium Enterprise

In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?

For many years, Singapore government has seen the need for local enterprises to strengthen their competitiveness through branding. Not only does it need a strong brand to compete in Singapore, it will be an added advantage on international stages as well. Continue reading How brandpact can help turn SMEs into the next brand superstar