How to De-Register Car in Singapore

As mentioned in my earlier post, I have recently de-registered my car. Even though there is a rather good write-up of the process, I thought I can give some insights with my experience for you to decide whether to do it yourself or to engage a third-party agent (see below for when to engage a third-party). There are generally two ways of de-registering your car. First, if your car is still in a good condition, you can consider to export the car. Secondly, if your car isn’t in the condition, the only way might be to scrap it. I’m sharing my experience for the later.

Continue reading How to De-Register Car in Singapore

Basics of Google Analytics – Part 2

In my earlier post, I have discussed some basics of Google Analytics (GA). We’ve gone through some sections of GA and understand how to use them. We went deeper to understand acquisition, behavior & conversion (ABCs) and how to decipher the information.

In this post, I would go a step further. Here is what you’ll learn:

  • Understand that the numbers means nothing until we put them into chronological order to understand the trend
  • How to make investment decision based on a few measurement metrics.

Continue reading Basics of Google Analytics – Part 2

Basics of Google Analytics – Part 1

Have you recently launched a new website or are you being tasked to manage one?

Here is what you’ll learn:

  • Understanding Google Analytics sections
  • Understand Acquisition, Behavior & Conversion (ABCs)
  • Learn how to decipher the information

No matter the case is, I’m sure you need to look into web analytic. I have clients and friends who asked me how to make sense of all the information, and how does it impact their daily job. This gives me the “push” to write this article. I would try to make it as simple as possible, highlighting some of the generic, yet, important information you need to retrieve from web analytic. Continue reading Basics of Google Analytics – Part 1

6 things to note before traveling to America

I am asked to go to the US for a conference at Bethesda, Maryland. It is my virgin trip to the United States of America, and there are plenty of things I learnt from this trip. I thought I should write them down and let those who are also traveling for the first time to gain some basic knowledge.

1. Coins
It was quite confusing at first. There is Dime, Penny, Nickel and Quarter. I have to do some googling to know that a Dime is 10 cents. I still find it weird that the size of a Dime is actually smaller than Nickel (5 cents coin). More information on US coins.

2. Left-hand Drive
Knowing this could prevent you from trouble. Singaporeans are familiar with right-hand drive. When we cross the road, we look to the right side of the road to lookout for traffic. But it is important to look to the left side of the road instead in the US.

3. Tipping
We don’t practice tipping much in Singapore. Or at least we’re not expected to tip. In the US, especially in cafe or restaurant, they expect you to tip. In one incident when I forgot to include a tip, the waiter actually asked, politely, “aren’t you tipping us?” 🙂

4. ESTA
It stands for Electronic System for Travel Authorization. We Singaporeans are lucky as we do not need to apply a VISA to travel to the US, but we need to apply for ESTA. You can apply for ESTA here.

5. Fahrenheit, Miles and Pounds
I know that the US is using a different measuring units than what we’re familiar in Singapore. But I thought I should remind you to familiarize with these before traveling there. It is good to know the difference and get some perspective on the weather, distance and the weight. Download an app into your phone would help before you travel.

6. Bring your own bag
Be ready to bring your own bag when you go shopping. This includes boutique store, 7-11 stores and supermarkets. They normally don’t offer shopping bags unless you ask for it and you might have to pay for it sometimes.

Are there anything else you might want to add to this list? Let me know.

Simple tool to fire-up your marketing plan

How many people in the market who knows about your company and actually uses your products or services? How can you effectively convert your leads into the various stage of the sales process?

As you may know, there are many resources and gurus out there explaining what sales funnel planning is all about and its benefits. Even so, still, there are many people like you who have no clue on how to measure or make it work.

In order to make it simpler on planning your sales process and to prepare your content or marketing collateral, I have this simple graph to help. Continue reading Simple tool to fire-up your marketing plan