Hotel Schemas – Less is NOT more

With so many distractions when a potential guest research for a hotel, any additional piece of information could mean everything. Imagine you’ve shortlisted a hotel you’d like to explore further, typed in the hotel name into Google, and the following results appear. Continue reading Hotel Schemas – Less is NOT more

Hotelier – Be your guests’ best local guide, digitally

I can still remember my experience with a hotel in Taipei, Taiwan. We were looking for a certain gift. As that was my maiden trip, we were not sure where to find it. The obvious option was to ask the hotel’s front-desk. The front-desk staff not only answered my questions readily but went the extra mile. The staff ran through, with a simplified map, many interesting locations we should cover and even suggested a few itineraries (e.g. go to this place first, take train to this other place, have lunch at this café and so on). In the end, the trip was much enjoyable to get local insight; and, eventually, we had a very good experience with the hotel.

My point here is this. I believe most hotels’ staff, typically locals or has lived locally for some time, are more than knowledgeable and willing to help their guests to enjoy their trip. Yet, this knowledge is left untapped; at least from a digital marketing point of view.  Continue reading Hotelier – Be your guests’ best local guide, digitally

Basics of Google Analytics – Part 2

In my earlier post, I have discussed some basics of Google Analytics (GA). We’ve gone through some sections of GA and understand how to use them. We went deeper to understand acquisition, behavior & conversion (ABCs) and how to decipher the information.

In this post, I would go a step further. Here is what you’ll learn:

  • Understand that the numbers means nothing until we put them into chronological order to understand the trend
  • How to make investment decision based on a few measurement metrics.

Continue reading Basics of Google Analytics – Part 2

Basics of Google Analytics – Part 1

Have you recently launched a new website or are you being tasked to manage one?

Here is what you’ll learn:

  • Understanding Google Analytics sections
  • Understand Acquisition, Behavior & Conversion (ABCs)
  • Learn how to decipher the information

No matter the case is, I’m sure you need to look into web analytic. I have clients and friends who asked me how to make sense of all the information, and how does it impact their daily job. This gives me the “push” to write this article. I would try to make it as simple as possible, highlighting some of the generic, yet, important information you need to retrieve from web analytic. Continue reading Basics of Google Analytics – Part 1

Singaporean Loves Staycation

At least from a Google search point of view.

I was browsing through Think with Google and the featured article “Staycations: The Most Popular Destination This Summer Is in Your Backyard” caught my eye. It is an infographic content and here are a few pointers I have summarized.

  • The data is United States centric.
  • There is an increase in 10% of searches in “Staycations” comparing with last year.
  • The search peaks in July.
  • Americans searched hotels that are near where they stay.

Since it is United States centric, this makes me wonder whether people who live in the Asia-Pacific region would have a similar search pattern. So I went over to Google Trends and start typing in “Staycation” in the search term and limit the data displayed within the past 12 months.

The graph shows somewhat similar pattern as per the article above; the search trend would peak in July. Next, I wanted to find out how it compares with Asia-Pacific but realize there isn’t an option to choose for “Asia-Pacific.” As I could only choose up to five countries, I decided to include United States, Australia, Japan, Hong Kong and Singapore. Just before I added Singapore into the locations, this is what I see.

Apparently, the three Asia-Pacific countries that I’ve added don’t seem to have many searches on the term. Australia wasn’t even included in the graph at all.

When I add Singapore into the locations, the graph gave me a shock. Continue reading Singaporean Loves Staycation