Hotel Schemas – Less is NOT more

With so many distractions when a potential guest research for a hotel, any additional piece of information could mean everything. Imagine you’ve shortlisted a hotel you’d like to explore further, typed in the hotel name into Google, and the following results appear. Continue reading Hotel Schemas – Less is NOT more

5 Must-Have That Your Blog Craves

Imagine your blog is your child, and you spend a significant amount of time educating “him” in topics that you are of interest. Once you teach him something, you will go about telling everyone about it: be it through Twitter or Facebook. You feel proud of him but have you ever spare a thought of what your blog really wants?

Here are 5 must-have that makes your blog a class different from others. I will also share a tip or two that I’ve learnt, and I thought it might be useful for you. Give your blog what he deserves today, and he’ll pay you back generously. Continue reading 5 Must-Have That Your Blog Craves

Stay informed with Google Alerts

In a time when maintaining a car is just too expensive in Singapore; I was on a constant lookout for an alternative to drive a car. One day, I was waiting at a bus-stop when I saw a bus advertisement on car sharing. Enticed with what I saw, I immediately took out my iPhone and go to the URL stated on the bus.

The advertisement was from a company who offers a relatively new type of car rental scheme. This scheme makes car rental easier by allowing a member to book a car anytime through on-line booking and pick up the car at the many pick-up points all over Singapore. All I have to do is to sign up as a member online through its website – how convenient.

All I have to do was to sign up as a member and I could start driving the next day. However, instead of signing up, I started “Googling” to see if I can find other competitors, which might be offering better pick-up location or pricing. To make the story short, I did eventually sign up for the scheme but with another vendor due to better location.

Does this pattern sound familiar to you? The pattern of wanting to buy something but just want to do some research using search-engines before making the final decision?

Continue reading Stay informed with Google Alerts

Search Engine Optimisation with Social Media

How Social Media helps with SEO.

Gone were the days where Search Engine Optimisation (SEO) is a responsibility of the IT department. As soon as marketers starts to understand that SEO is an important factor to an organisation’s baseline, they will soon come to realise that Social media is just as important. Yes, if you’re still missing from the fact that Social Media is no longer a growing trend or a temporary crossing fad. Here is why you should put a serious thought into Social Media. Continue reading Search Engine Optimisation with Social Media