Cost of a car in Singapore (Updated)

I’ve just scrapped my car which I have bought it on the 29th of December 2013. I have published an article last year about how I recorded a year’s related expenses and how much it cost to own a car in Singapore. As of today, I’ve driven the car for 2 years, 2 months and 7 days, and I’m interested to know how the numbers adds-up.

Once you own a car, there are a few costs that, even if you don’t use the car, you would have to pay for it. Below is a list of them and how much it cost me last year.

Car Depreciation – $20,645.12
[ (Total cost of the car – the minimum PARF benefits) / total number of months ] x 12 months.
Insurance – $3,067.22
This cost varies with different cars, owner’s driving experience and many other factors.
Loan Interest – $900.18
Unless you pay the car in full cash, you would definitely incur interest for your car loan.
Road Tax – $1,288
Again, this costs differs based on the car models. Continue reading Cost of a car in Singapore (Updated)

Basics of Google Analytics – Part 2

In my earlier post, I have discussed some basics of Google Analytics (GA). We’ve gone through some sections of GA and understand how to use them. We went deeper to understand acquisition, behavior & conversion (ABCs) and how to decipher the information.

In this post, I would go a step further. Here is what you’ll learn:

  • Understand that the numbers means nothing until we put them into chronological order to understand the trend
  • How to make investment decision based on a few measurement metrics.

Continue reading Basics of Google Analytics – Part 2

Basics of Google Analytics – Part 1

Have you recently launched a new website or are you being tasked to manage one?

Here is what you’ll learn:

  • Understanding Google Analytics sections
  • Understand Acquisition, Behavior & Conversion (ABCs)
  • Learn how to decipher the information

No matter the case is, I’m sure you need to look into web analytic. I have clients and friends who asked me how to make sense of all the information, and how does it impact their daily job. This gives me the “push” to write this article. I would try to make it as simple as possible, highlighting some of the generic, yet, important information you need to retrieve from web analytic. Continue reading Basics of Google Analytics – Part 1

China’s Hospitality and Tourism Industry

China has always been a mystery to me. Even though I’m a Chinese, but having exposed to Western culture at a young age, trying to understand China would take some effort. Nonetheless, it is still worth the effort; given the massive market it has. Luckily, Singapore’s bilingualism policy has made reading Chinese relatively easy to me.

Understanding China’s Hospitality and Tourism Industry and culture would definitely take some time, and preferably some opportunity to work within China. I guess I would take the first step by doing some research in the industry, from a statistical point of view. The information below is from National Bureau of Statistic of China. Continue reading China’s Hospitality and Tourism Industry

Singaporean Loves Staycation

At least from a Google search point of view.

I was browsing through Think with Google and the featured article “Staycations: The Most Popular Destination This Summer Is in Your Backyard” caught my eye. It is an infographic content and here are a few pointers I have summarized.

  • The data is United States centric.
  • There is an increase in 10% of searches in “Staycations” comparing with last year.
  • The search peaks in July.
  • Americans searched hotels that are near where they stay.

Since it is United States centric, this makes me wonder whether people who live in the Asia-Pacific region would have a similar search pattern. So I went over to Google Trends and start typing in “Staycation” in the search term and limit the data displayed within the past 12 months.

The graph shows somewhat similar pattern as per the article above; the search trend would peak in July. Next, I wanted to find out how it compares with Asia-Pacific but realize there isn’t an option to choose for “Asia-Pacific.” As I could only choose up to five countries, I decided to include United States, Australia, Japan, Hong Kong and Singapore. Just before I added Singapore into the locations, this is what I see.

Apparently, the three Asia-Pacific countries that I’ve added don’t seem to have many searches on the term. Australia wasn’t even included in the graph at all.

When I add Singapore into the locations, the graph gave me a shock. Continue reading Singaporean Loves Staycation