In Part 2 of the series, I’ve explored the various social media Singaporeans are accessing. In the last part of the series, I will go in-dept on the various social media. Thus, to understand this better, I continued my search hoping to get more concrete data.
As such, I chanced upon Social Bakers’ website which it provides more statistics on the various social media. I also found out that they have statistics by country for Facebook and LinkedIn and here was what I’ve found. Continue reading How social is Singapore? Part 3 – Conclusion
On the first part of the series, we now know the average amount of time Singaporeans spent on social networking. My next question in mind was which social media Singaporeans are using. As there isn’t any national level survey done on this, I would need to look elsewhere for the information.
My first stop was to visit StatCounter’s website for a quick glance on how Singaporeans was accessing the various social media websites. The method used by StatCounter was to analyse every page view referred by a social media site and summarize all this facts to get the information. This was the graph I’ve got.
Continue reading How social is Singapore? Part 2 – Which social media preferred
Either you’re a B2C business owner or a marketer yourself, I’m certain that social media would have already been or was going to be part of the tool you use to reach out to your potential customers. Noticeably, we have seen an increase in marketing budget on, new job position for and many promising results on how business gain its market penetration through social media. But, out of curiosity, just how social are we Singaporeans?
With this question in mind, I’ve spent almost two days researching and digesting the data I’ve found. Trying my best to keep things simple, I’ve split the information I’ve got into a three part series so you could zoom in to the information you need.
While businesses are struggling to meet their sales target with their traditional retail shop, it is important to note that online shopping is steadily growing over the years. As per Infocomm Development Authority of Singapore, the number of online shoppers has grown from 35% in the year 2007 to 50% in 2011. Of which, the biggest growth of online shoppers are those aged between 15 – 24 years old; with a staggering growth of 17% over a span of four years.
Continue reading Online shopping is a growing trend in Singapore
This post originally appeared on the Singapore Business Review, where I regularly contributes articles about branding, advertising and marketing.
Are you one of the many Singaporeans who receive physical or electronic mail only to thrash or delete it without a second thought?
You’re not alone; the majority of us simply disregard such materials as junk – mere inconveniences of life.
Much of today’s direct or electronic mailers are lost amidst an overload of generic communications and this has become a familiar issue in modern direct marketing techniques. Continue reading What it takes to be successful in direct marketing