On the first part of the series, we now know the average amount of time Singaporeans spent on social networking. My next question in mind was which social media Singaporeans are using. As there isn’t any national level survey done on this, I would need to look elsewhere for the information.
My first stop was to visit StatCounter’s website for a quick glance on how Singaporeans was accessing the various social media websites. The method used by StatCounter was to analyse every page view referred by a social media site and summarize all this facts to get the information. This was the graph I’ve got.
Either you’re a B2C business owner or a marketer yourself, I’m certain that social media would have already been or was going to be part of the tool you use to reach out to your potential customers. Noticeably, we have seen an increase in marketing budget on, new job position for and many promising results on how business gain its market penetration through social media. But, out of curiosity, just how social are we Singaporeans?
With this question in mind, I’ve spent almost two days researching and digesting the data I’ve found. Trying my best to keep things simple, I’ve split the information I’ve got into a three part series so you could zoom in to the information you need.
On the first part, I would find out how many hours Singaporeans spend on Social Media each day.
Second part, which social media was Singaporean’s preferred network.
While businesses are struggling to meet their sales target with their traditional retail shop, it is important to note that online shopping is steadily growing over the years. As per Infocomm Development Authority of Singapore, the number of online shoppers has grown from 35% in the year 2007 to 50% in 2011. Of which, the biggest growth of online shoppers are those aged between 15 – 24 years old; with a staggering growth of 17% over a span of four years.
A big congratulation to the Lions Team (Singapore international football team) to win the AFF Suzuki Cup 2012. This is the fourth time that Singapore has won this competition, and the last time that the lion city has won this title was 5 years ago: in the year 2007.