Four branding lessons from Class 95FM’s Movies in the Park

I have attended the recent Class 95’s Movies in The Park at Fort Canning Park, just two days ago. It was an annual event organized by Class 95FM and this year was its second attempt (if I am not mistaken). It was an event in which they screen two movies back to back, for free, and all you have to do is bring your mats and mosquito coils and be there as early as you can, to grab a good spot.

For days, the radio station advertised; enticed constantly about the event, more importantly, stating that the event was supported, sponsored rather, by Mission Foods. Yes, it is a branding event to shout about Mission Foods, and surely it is an important one.

For the past one year or so, Mission Foods has been quite aggressive in its branding and advertising campaign here in Singapore. We started off seeing them on Bus Stop ads to the more recent TVCs running at prime time. As far as I understand, Mission Foods produces and distributes various types of Tortillas. Continue reading Four branding lessons from Class 95FM’s Movies in the Park

Search Engine Optimisation with Social Media

How Social Media helps with SEO.

Gone were the days where Search Engine Optimisation (SEO) is a responsibility of the IT department. As soon as marketers starts to understand that SEO is an important factor to an organisation’s baseline, they will soon come to realise that Social media is just as important. Yes, if you’re still missing from the fact that Social Media is no longer a growing trend or a temporary crossing fad. Here is why you should put a serious thought into Social Media. Continue reading Search Engine Optimisation with Social Media

Identify how Influential is your branding using a simple analogy

This post originally appeared on the Singapore Business Review, where I regularly contributes articles about leveraging branding in small business.

How many people know about your brand and actually uses your brand? Yes, there are many definitions and gurus out there explaining what is branding all about and how it can help businesses grow.

There are many seminars to attend and books to read for any business owner to understand about branding but still, there are many business owners out there who have little clue on how it can actually translate to business success.

In order to justify how branding actually help businesses to grow and profit, we have derived a simple analogy using a simple graph as follows.

How Influential is your Brand
Using a simple analogy to justify how influential your brand is.

The Y-axis indicates the “know” level of individuals in the market which is mapped according to their knowledge of your brand / product. The X-axis indicates the “use” level of individuals in the market and which is mapped according to the frequency of using your brand / product.

For example, “A” within the graph indicates an individual who has never knew or heard about your brand at all. What this means is that the individual has probably never used your product at all. Continue reading Identify how Influential is your branding using a simple analogy

How brandpact can help turn SMEs into the next brand superstar

This post originally appeared on the Singapore Business Review, where I regularly contributes articles about leveraging branding in small business.

How Brandpact will help Singapore’s Small & Medium Enterprise

In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?

For many years, Singapore government has seen the need for local enterprises to strengthen their competitiveness through branding. Not only does it need a strong brand to compete in Singapore, it will be an added advantage on international stages as well. Continue reading How brandpact can help turn SMEs into the next brand superstar

This is my First Post using WordPress

Oh yeah, this is my first post using WordPress!

Cheers to my first post!

I’ve used Drupal since year 2006 to record my personal blog post. Over the years, I’ve blogged many posts on my experience, ups and downs, happy moments and rants.

After taking over the accounts manager role of my company, I’ve garnered a huge interest in Branding. On my route to understand Branding, I’ve come to understand that Branding is only the tip of an iceberg. Under the umbrella topic of Branding, there are many underlying studies, school of thoughts, techniques and channels to promote and communicate Branding.

I have also ventured heavily into the social media, especially Twitter where I got to know and learn from many great “influencer” in the topic of Branding.

This has inspired me start a professional blog to discuss and, hopefully, to connect with more people, discuss with them and exchange ideas.

Thus, I’ve started this blog post using WordPress. If you’re wondering why I’ve chosen WordPress instead. I guess Drupal is good but might be too complicated for me to just write. I think WordPress is much simpler and aligned to blogging.

Nevertheless, there are still many things to configure in this blog site. So, see you around. I’m off to work now. Cheers!