In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners will find that branding is a good to have or only for companies that are cash rich.
On another perspective, majority of the people whom I’ve talked to always think that Branding is about having a nice logo design, savvy brochures, stunning advertisements or an interactive website.
Contrary to common belief, branding is not only about a nicely done logo or big budget spending. It is as simple as having a compelling Brand Story.
A friend of mine brought me to an ordinary coffee shop two months ago to try this stall selling Bak Kut Teh (a Chinese soup popularly served in Singapore and Malaysia). This stall is quite ordinary looking but my friend told me that the boss actually found this Bak Kut Teh in Malaysia which he really loves. After much consideration, he have decided to not only spend a considerable sum of money to buy the recipe over, he actually spent many months there to learn the skill before setting up the stall here in Singapore. Continue reading Supercharge your brand with a Compelling Brand Story
I have attended the recent Class 95’s Movies in The Park at Fort Canning Park, just two days ago. It was an annual event organized by Class 95FM and this year was its second attempt (if I am not mistaken). It was an event in which they screen two movies back to back, for free, and all you have to do is bring your mats and mosquito coils and be there as early as you can, to grab a good spot.
For days, the radio station advertised; enticed constantly about the event, more importantly, stating that the event was supported, sponsored rather, by Mission Foods. Yes, it is a branding event to shout about Mission Foods, and surely it is an important one.
For the past one year or so, Mission Foods has been quite aggressive in its branding and advertising campaign here in Singapore. We started off seeing them on Bus Stop ads to the more recent TVCs running at prime time. As far as I understand, Mission Foods produces and distributes various types of Tortillas. Continue reading Four branding lessons from Class 95FM’s Movies in the Park
Gone were the days where Search Engine Optimisation (SEO) is a responsibility of the IT department. As soon as marketers starts to understand that SEO is an important factor to an organisation’s baseline, they will soon come to realise that Social media is just as important. Yes, if you’re still missing from the fact that Social Media is no longer a growing trend or a temporary crossing fad. Here is why you should put a serious thought into Social Media. Continue reading Search Engine Optimisation with Social Media
How many people know about your brand and actually uses your brand? Yes, there are many definitions and gurus out there explaining what is branding all about and how it can help businesses grow.
There are many seminars to attend and books to read for any business owner to understand about branding but still, there are many business owners out there who have little clue on how it can actually translate to business success.
In order to justify how branding actually help businesses to grow and profit, we have derived a simple analogy using a simple graph as follows.
The Y-axis indicates the “know” level of individuals in the market which is mapped according to their knowledge of your brand / product. The X-axis indicates the “use” level of individuals in the market and which is mapped according to the frequency of using your brand / product.
In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?