Previously, we talked about what are the benefits of fusing content marketing into your business. And we talked about why it has become the most talked about topic lately. Well, I guess it is time to stop talking, roll up our sleeves and get our hands dirty; here are three tips to keep you busy.
The biggest mistake to start content marketing, or any marketing tactics, is not knowing the goal. Not knowing where to begin with? Fret not. You can consider looking at what others have done by referring to Holger Schulze report on his survey on 2012 B2B content marketing trends he did on LinkedIn.
According to his report, 68% of the respondent said lead generation was the main goal for content marketing, followed by 50% on thought leadership and market education and 39% on brand awareness. In terms of metrics used, 64% on web traffic, 59% on views and downloads and 52% on lead quantity and quality. Continue reading 3 tips to a powerful content marketing plan