Last week, we talked about how digital media and social media have grown to become complicated and fragmented. Instead of focusing on the nuts and bolts of the various channels, you should be focusing on the content itself.
Great… but what is content marketing, by the way?
I have seen many definitions so far, especially when content marketing has taken the business world by storm recently. As a start, Wikipedia defines it as “all marketing formats that involve creation and sharing of content to attract, acquire and engage clearly defined and understood current and potential consumer bases with the goal of driving profitable customer action.”
I have found another definition on Business 2 Community as “Falling under the general blanket of inbound marketing, which focuses on attracting business by engaging customers and prospects in a two-way dialogue in contrary to a one-way broadcast message, content marketing is a technique used to attract business through content.”
No matter what the definition it might be, content marketing is definitely not a new practice; it was merely being re-packaged and given a new name. Due to how the technology and our habit have evolved; it has been given a brand-new meaning to it. Continue reading Content Marketing Part 2 – The Benefits
In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners will find that branding is a good to have or only for companies that are cash rich.
On another perspective, majority of the people whom I’ve talked to always think that Branding is about having a nice logo design, savvy brochures, stunning advertisements or an interactive website.
Contrary to common belief, branding is not only about a nicely done logo or big budget spending. It is as simple as having a compelling Brand Story.
A friend of mine brought me to an ordinary coffee shop two months ago to try this stall selling Bak Kut Teh (a Chinese soup popularly served in Singapore and Malaysia). This stall is quite ordinary looking but my friend told me that the boss actually found this Bak Kut Teh in Malaysia which he really loves. After much consideration, he have decided to not only spend a considerable sum of money to buy the recipe over, he actually spent many months there to learn the skill before setting up the stall here in Singapore. Continue reading Supercharge your brand with a Compelling Brand Story
In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?
I’ve used Drupal since year 2006 to record my personal blog post. Over the years, I’ve blogged many posts on my experience, ups and downs, happy moments and rants.
After taking over the accounts manager role of my company, I’ve garnered a huge interest in Branding. On my route to understand Branding, I’ve come to understand that Branding is only the tip of an iceberg. Under the umbrella topic of Branding, there are many underlying studies, school of thoughts, techniques and channels to promote and communicate Branding.
I have also ventured heavily into the social media, especially Twitter where I got to know and learn from many great “influencer” in the topic of Branding.
This has inspired me start a professional blog to discuss and, hopefully, to connect with more people, discuss with them and exchange ideas.
Thus, I’ve started this blog post using WordPress. If you’re wondering why I’ve chosen WordPress instead. I guess Drupal is good but might be too complicated for me to just write. I think WordPress is much simpler and aligned to blogging.
Nevertheless, there are still many things to configure in this blog site. So, see you around. I’m off to work now. Cheers!