This post originally appeared on the Singapore Business Review, where I regularly contributes articles about branding, advertising and marketing.
Are you one of the many Singaporeans who receive physical or electronic mail only to thrash or delete it without a second thought?
You’re not alone; the majority of us simply disregard such materials as junk – mere inconveniences of life.
Much of today’s direct or electronic mailers are lost amidst an overload of generic communications and this has become a familiar issue in modern direct marketing techniques. Continue reading What it takes to be successful in direct marketing
Last week was an exciting week for me. It was a week that marks a new beginning for me as I have joined AdBox Advertising as a Business Development Manager. As I was told, before I took up the job, my key goal is to spear head a new business solution. A solution that help businesses look pass today’s complex and ever-changing communication channels, and to focus on meaningful engagement with their customers.
Frankly speaking, I wasn’t exactly clear what this business solution is all about. Until my first week at work, I finally get a glimpse of what this solution is all about.
AdBox 1to1 Marketing, as the name speaks for itself, is to take customer communications towards a personalized level and in the right channel. This is a customized marketing solution that is way finer and powerful than usual. Continue reading Personalized direct marketing works