What it takes to be successful in direct marketing

1-to-1-MarketingThis post originally appeared on the Singapore Business Review, where I regularly contributes articles about branding, advertising and marketing.

Are you one of the many Singaporeans who receive physical or electronic mail only to thrash or delete it without a second thought?

You’re not alone; the majority of us simply disregard such materials as junk – mere inconveniences of life.

Much of today’s direct or electronic mailers are lost amidst an overload of generic communications and this has become a familiar issue in modern direct marketing techniques. Continue reading What it takes to be successful in direct marketing

6 LinkedIn Power Tactics

LinkedInWelcome to the world of LinkedIn where you potentially can reach out to more than 150 million professionals in the world, 13.6% of them are in Asia and 0.5 million of them resides in Singapore. These stats are scary to begin with, and it would be really hard to give it a miss.

I assume that you already have a profile on LinkedIn, and you have created a company page for your organization. You have all the information updated and you are ready to do some social media marketing.

In order to make your LinkedIn marketing campaign much smoother, it would be my pleasure to share these power tactics with you. Continue reading 6 LinkedIn Power Tactics

10 power tips to get your 2013 marketing plan started

10 power tips to get your 2013 marketing plan startedAs mentioned in my earlier post, I have recently joined AdBox as an account manager focused on bringing in new business for my advertising agency. Nevertheless, I have spent the past few weeks meeting various stakeholders in the agency, and am working on a marketing plan for the year 2013.

Are you planning for your marketing effort for the year 2013 as well? I guess you are. Therefore, I’ve prepared a checklist below for you to get started. Continue reading 10 power tips to get your 2013 marketing plan started

Personalized direct marketing works

Last week was an exciting week for me. It was a week that marks a new beginning for me as I have joined AdBox Advertising as a Business Development Manager. As I was told, before I took up the job, my key goal is to spear head a new business solution. A solution that help businesses look pass today’s complex and ever-changing communication channels, and to focus on meaningful engagement with their customers.

Frankly speaking, I wasn’t exactly clear what this business solution is all about. Until my first week at work, I finally get a glimpse of what this solution is all about.

AdBox 1to1 MarketingAdBox 1to1 Marketing, as the name speaks for itself, is to take customer communications towards a personalized level and in the right channel. This is a customized marketing solution that is way finer and powerful than usual. Continue reading Personalized direct marketing works

3 tips to a powerful content marketing plan

Previously, we talked about what are the benefits of fusing content marketing into your business. And we talked about why it has become the most talked about topic lately. Well, I guess it is time to stop talking, roll up our sleeves and get our hands dirty; here are three tips to keep you busy.

Set Goals
The biggest mistake to start content marketing, or any marketing tactics, is not knowing the goal. Not knowing where to begin with? Fret not. You can consider looking at what others have done by referring to Holger Schulze report on his survey on 2012 B2B content marketing trends he did on LinkedIn.

According to his report, 68% of the respondent said lead generation was the main goal for content marketing, followed by 50% on thought leadership and market education and 39% on brand awareness. In terms of metrics used, 64% on web traffic, 59% on views and downloads and 52% on lead quantity and quality. Continue reading 3 tips to a powerful content marketing plan