This post originally appeared on the Singapore Business Review, where I regularly contributes articles about branding, advertising and marketing.
Are you one of the many Singaporeans who receive physical or electronic mail only to thrash or delete it without a second thought?
You’re not alone; the majority of us simply disregard such materials as junk – mere inconveniences of life.
Much of today’s direct or electronic mailers are lost amidst an overload of generic communications and this has become a familiar issue in modern direct marketing techniques. Continue reading What it takes to be successful in direct marketing