Content Marketing Part 2 – The Benefits

Last week, we talked about how digital media and social media have grown to become complicated and fragmented. Instead of focusing on the nuts and bolts of the various channels, you should be focusing on the content itself.

Great… but what is content marketing, by the way?

I have seen many definitions so far, especially when content marketing has taken the business world by storm recently. As a start, Wikipedia defines it as “all marketing formats that involve creation and sharing of content to attract, acquire and engage clearly defined and understood current and potential consumer bases with the goal of driving profitable customer action.”

I have found another definition on Business 2 Community as “Falling under the general blanket of inbound marketing, which focuses on attracting business by engaging customers and prospects in a two-way dialogue in contrary to a one-way broadcast message, content marketing is a technique used to attract business through content.”

No matter what the definition it might be, content marketing is definitely not a new practice; it was merely being re-packaged and given a new name. Due to how the technology and our habit have evolved; it has been given a brand-new meaning to it. Continue reading Content Marketing Part 2 – The Benefits

5 Must-Have That Your Blog Craves

Imagine your blog is your child, and you spend a significant amount of time educating “him” in topics that you are of interest. Once you teach him something, you will go about telling everyone about it: be it through Twitter or Facebook. You feel proud of him but have you ever spare a thought of what your blog really wants?

Here are 5 must-have that makes your blog a class different from others. I will also share a tip or two that I’ve learnt, and I thought it might be useful for you. Give your blog what he deserves today, and he’ll pay you back generously. Continue reading 5 Must-Have That Your Blog Craves