Hotel Schemas – Less is NOT more

With so many distractions when a potential guest research for a hotel, any additional piece of information could mean everything. Imagine you’ve shortlisted a hotel you’d like to explore further, typed in the hotel name into Google, and the following results appear. Continue reading Hotel Schemas – Less is NOT more

Hotelier – Be your guests’ best local guide, digitally

I can still remember my experience with a hotel in Taipei, Taiwan. We were looking for a certain gift. As that was my maiden trip, we were not sure where to find it. The obvious option was to ask the hotel’s front-desk. The front-desk staff not only answered my questions readily but went the extra mile. The staff ran through, with a simplified map, many interesting locations we should cover and even suggested a few itineraries (e.g. go to this place first, take train to this other place, have lunch at this café and so on). In the end, the trip was much enjoyable to get local insight; and, eventually, we had a very good experience with the hotel.

My point here is this. I believe most hotels’ staff, typically locals or has lived locally for some time, are more than knowledgeable and willing to help their guests to enjoy their trip. Yet, this knowledge is left untapped; at least from a digital marketing point of view.  Continue reading Hotelier – Be your guests’ best local guide, digitally

Basics of Google Analytics – Part 1

Have you recently launched a new website or are you being tasked to manage one?

Here is what you’ll learn:

  • Understanding Google Analytics sections
  • Understand Acquisition, Behavior & Conversion (ABCs)
  • Learn how to decipher the information

No matter the case is, I’m sure you need to look into web analytic. I have clients and friends who asked me how to make sense of all the information, and how does it impact their daily job. This gives me the “push” to write this article. I would try to make it as simple as possible, highlighting some of the generic, yet, important information you need to retrieve from web analytic. Continue reading Basics of Google Analytics – Part 1

Setup a world class email hosting for free

Setting up your business email is a must, and having a customized domain name (something @yourcompany.com) will instantly increase your credibility.

The problem is, if you’re a start-up or small business owner, you might find it a challenge to create one. Even by choosing a credible and cost-effective service provider is already a headache; especially when there are hundreds offering different services at different price range. This is one of the top worries many of my customers or friends approaches me for advice.

My advice is simple. If you are a start-up or small business, consider setting up your email hosting with Google – it’s free and comes with truck-loads of features. Continue reading Setup a world class email hosting for free

Stay informed with Google Alerts

In a time when maintaining a car is just too expensive in Singapore; I was on a constant lookout for an alternative to drive a car. One day, I was waiting at a bus-stop when I saw a bus advertisement on car sharing. Enticed with what I saw, I immediately took out my iPhone and go to the URL stated on the bus.

The advertisement was from a company who offers a relatively new type of car rental scheme. This scheme makes car rental easier by allowing a member to book a car anytime through on-line booking and pick up the car at the many pick-up points all over Singapore. All I have to do is to sign up as a member online through its website – how convenient.

All I have to do was to sign up as a member and I could start driving the next day. However, instead of signing up, I started “Googling” to see if I can find other competitors, which might be offering better pick-up location or pricing. To make the story short, I did eventually sign up for the scheme but with another vendor due to better location.

Does this pattern sound familiar to you? The pattern of wanting to buy something but just want to do some research using search-engines before making the final decision?

Continue reading Stay informed with Google Alerts