In a time when maintaining a car is just too expensive in Singapore; I was on a constant lookout for an alternative to drive a car. One day, I was waiting at a bus-stop when I saw a bus advertisement on car sharing. Enticed with what I saw, I immediately took out my iPhone and go to the URL stated on the bus.
The advertisement was from a company who offers a relatively new type of car rental scheme. This scheme makes car rental easier by allowing a member to book a car anytime through on-line booking and pick up the car at the many pick-up points all over Singapore. All I have to do is to sign up as a member online through its website – how convenient.
All I have to do was to sign up as a member and I could start driving the next day. However, instead of signing up, I started “Googling” to see if I can find other competitors, which might be offering better pick-up location or pricing. To make the story short, I did eventually sign up for the scheme but with another vendor due to better location.
Does this pattern sound familiar to you? The pattern of wanting to buy something but just want to do some research using search-engines before making the final decision?