Last week, we talked about how digital media and social media have grown to become complicated and fragmented. Instead of focusing on the nuts and bolts of the various channels, you should be focusing on the content itself.
Great… but what is content marketing, by the way?
I have seen many definitions so far, especially when content marketing has taken the business world by storm recently. As a start, Wikipedia defines it as “all marketing formats that involve creation and sharing of content to attract, acquire and engage clearly defined and understood current and potential consumer bases with the goal of driving profitable customer action.”
I have found another definition on Business 2 Community as “Falling under the general blanket of inbound marketing, which focuses on attracting business by engaging customers and prospects in a two-way dialogue in contrary to a one-way broadcast message, content marketing is a technique used to attract business through content.”
No matter what the definition it might be, content marketing is definitely not a new practice; it was merely being re-packaged and given a new name. Due to how the technology and our habit have evolved; it has been given a brand-new meaning to it. Continue reading Content Marketing Part 2 – The Benefits
From my earlier post on “Content has always been King”, I mentioned the growing trend of content marketing. It was a little brief, and I thought I could elaborate it further. In fact, I was planning to break the topic down into a few parts to make it easier for you to read (and for me to write).
You see, creating content has been around since 4,200 B.C., claimed Content Marketing Institute, which the first sign of custom publishing was found in cave paintings. Since then, it has taken endless form of disguises and aliases. So what is all the fuss about content marketing now?
History of digital media
In order to answer this, we need to look back in time to appreciate how challenging it was to create and distribute content. Not to mention that it takes a whole department of journalist, writers and editors to create content. They have to print a massive amount of copies, due to high overhead per print run, and distribute them across the country before it lands in the hands of a faithful reader.
Gone were the days where Search Engine Optimisation (SEO) is a responsibility of the IT department. As soon as marketers starts to understand that SEO is an important factor to an organisation’s baseline, they will soon come to realise that Social media is just as important. Yes, if you’re still missing from the fact that Social Media is no longer a growing trend or a temporary crossing fad. Here is why you should put a serious thought into Social Media. Continue reading Search Engine Optimisation with Social Media