Are Singapore marketers ignoring content marketing?

Are Singapore marketers ignoring content marketing?I have recently contributed a commentary about content marketing here in Singapore on Singapore Business Review (SBR). This article was written after I did a search in SBR, and find it weird to realize that there is no article or comment about “content marketing”. Even though content marketing had already made its grand entrance into the marketing world (or at least in the west), it seems that it has not gain much traction here in Singapore yet.

While I was active in the Twitter community since early this year, most of the trend people was discussing back then was all about Social Media Marketing. There was all this rants about how to gain likes on Facebook, followers on Twitter or how to market your businesses in social media. As things were getting a little boring, there it was – a subtle yet quick transition in the trend. Continue reading Are Singapore marketers ignoring content marketing?