I have recently contributed a commentary about content marketing here in Singapore on Singapore Business Review (SBR). This article was written after I did a search in SBR, and find it weird to realize that there is no article or comment about “content marketing”. Even though content marketing had already made its grand entrance into the marketing world (or at least in the west), it seems that it has not gain much traction here in Singapore yet.
While I was active in the Twitter community since early this year, most of the trend people was discussing back then was all about Social Media Marketing. There was all this rants about how to gain likes on Facebook, followers on Twitter or how to market your businesses in social media. As things were getting a little boring, there it was – a subtle yet quick transition in the trend. Continue reading Are Singapore marketers ignoring content marketing?
In a time when maintaining a car is just too expensive in Singapore; I was on a constant lookout for an alternative to drive a car. One day, I was waiting at a bus-stop when I saw a bus advertisement on car sharing. Enticed with what I saw, I immediately took out my iPhone and go to the URL stated on the bus.
The advertisement was from a company who offers a relatively new type of car rental scheme. This scheme makes car rental easier by allowing a member to book a car anytime through on-line booking and pick up the car at the many pick-up points all over Singapore. All I have to do is to sign up as a member online through its website – how convenient.
All I have to do was to sign up as a member and I could start driving the next day. However, instead of signing up, I started “Googling” to see if I can find other competitors, which might be offering better pick-up location or pricing. To make the story short, I did eventually sign up for the scheme but with another vendor due to better location.
Does this pattern sound familiar to you? The pattern of wanting to buy something but just want to do some research using search-engines before making the final decision?
In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners will find that branding is a good to have or only for companies that are cash rich.
On another perspective, majority of the people whom I’ve talked to always think that Branding is about having a nice logo design, savvy brochures, stunning advertisements or an interactive website.
Contrary to common belief, branding is not only about a nicely done logo or big budget spending. It is as simple as having a compelling Brand Story.
A friend of mine brought me to an ordinary coffee shop two months ago to try this stall selling Bak Kut Teh (a Chinese soup popularly served in Singapore and Malaysia). This stall is quite ordinary looking but my friend told me that the boss actually found this Bak Kut Teh in Malaysia which he really loves. After much consideration, he have decided to not only spend a considerable sum of money to buy the recipe over, he actually spent many months there to learn the skill before setting up the stall here in Singapore. Continue reading Supercharge your brand with a Compelling Brand Story
In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?