Do you still remember my post on having a compelling Brand Story? In that post, I talked about businesses, big or small, having a chance to shine if you have a story to tell; instead of focusing on what you’re selling or, even worse, how cheap your price can be.
Today, I have a story to tell. Not particularly my story, but an event that happened in a local food centre while I was eating my lunch last Saturday. It gave me a strong urge to write this down into my blog. Stories like this would normally go unheard, but today, I’m going to blog about it, to talk about it and promote the beauty of kindness over profit. Continue reading Business with a heart
Setting up your business email is a must, and having a customized domain name (something @yourcompany.com) will instantly increase your credibility.
The problem is, if you’re a start-up or small business owner, you might find it a challenge to create one. Even by choosing a credible and cost-effective service provider is already a headache; especially when there are hundreds offering different services at different price range. This is one of the top worries many of my customers or friends approaches me for advice.
In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?