Business with a heart

20121203-233758.jpgDo you still remember my post on having a compelling Brand Story? In that post, I talked about businesses, big or small, having a chance to shine if you have a story to tell; instead of focusing on what you’re selling or, even worse, how cheap your price can be.

Today, I have a story to tell. Not particularly my story, but an event that happened in a local food centre while I was eating my lunch last Saturday. It gave me a strong urge to write this down into my blog. Stories like this would normally go unheard, but today, I’m going to blog about it, to talk about it and promote the beauty of kindness over profit. Continue reading Business with a heart

Setup a world class email hosting for free

Setting up your business email is a must, and having a customized domain name (something will instantly increase your credibility.

The problem is, if you’re a start-up or small business owner, you might find it a challenge to create one. Even by choosing a credible and cost-effective service provider is already a headache; especially when there are hundreds offering different services at different price range. This is one of the top worries many of my customers or friends approaches me for advice.

My advice is simple. If you are a start-up or small business, consider setting up your email hosting with Google – it’s free and comes with truck-loads of features. Continue reading Setup a world class email hosting for free

How brandpact can help turn SMEs into the next brand superstar

This post originally appeared on the Singapore Business Review, where I regularly contributes articles about leveraging branding in small business.

How Brandpact will help Singapore’s Small & Medium Enterprise

In an ever-changing business landscape like Singapore, Small and Medium Enterprises (SMEs) are constantly on the lookout for business opportunities. The key questions are: how do you set yourself apart from your competitors and how can you craft that winning formula of creating a unique selling point that could bring you business success?

For many years, Singapore government has seen the need for local enterprises to strengthen their competitiveness through branding. Not only does it need a strong brand to compete in Singapore, it will be an added advantage on international stages as well. Continue reading How brandpact can help turn SMEs into the next brand superstar