How social is Singapore? Part 1 – Hours spent on social media

Either you’re a B2C business owner or a marketer yourself, I’m certain that social media would have already been or was going to be part of the tool you use to reach out to your potential customers. Noticeably, we have seen an increase in marketing budget on, new job position for and many promising results on how business gain its market penetration through social media. But, out of curiosity, just how social are we Singaporeans?

With this question in mind, I’ve spent almost two days researching and digesting the data I’ve found. Trying my best to keep things simple, I’ve split the information I’ve got into a three part series so you could zoom in to the information you need.