Online shopping is a growing trend in Singapore

While businesses are struggling to meet their sales target with their traditional retail shop, it is important to note that online shopping is steadily growing over the years. As per Infocomm Development Authority of Singapore, the number of online shoppers has grown from 35% in the year 2007 to 50% in 2011. Of which, the biggest growth of online shoppers are those aged between 15 – 24 years old; with a staggering growth of 17% over a span of four years.

Proportion of online shoppers Continue reading Online shopping is a growing trend in Singapore

Content has always been King

I have noticed a recent trend in which bloggers starts to write about articles that content is king. I totally agree with this article, Content is King Rant!, that content has ALWAYS been King.

Content has always been King

It’s not surprising for this to happen since, for the past 1 – 2 years, the trend that everyone talks about is Social Media. From the initial craze on how to gain likes on Facebook and followers on twitter to how to engage with fans and crisis management but it is coming a to stage where people starts to realise that it is still the content. Be it a self-generated content or sharing content produced by others, it is the content itself that runs any Facebook page or twitter account.

Not only does generating content allows you to run a successful social media campaign, it also enhances your search ranking. In my earlier post on Search Engine with Social Media, I mentioned that Google Search Ranking now pays more attention to your social media presence as well as your content quality.

Like I always advice my client, focus on creating quality content. Be it video, blog, photos or artwork, you will reap lots of benefits from it.