In Part 2 of the series, I’ve explored the various social media Singaporeans are accessing. In the last part of the series, I will go in-dept on the various social media. Thus, to understand this better, I continued my search hoping to get more concrete data.
On the first part of the series, we now know the average amount of time Singaporeans spent on social networking. My next question in mind was which social media Singaporeans are using. As there isn’t any national level survey done on this, I would need to look elsewhere for the information.
My first stop was to visit StatCounter’s website for a quick glance on how Singaporeans was accessing the various social media websites. The method used by StatCounter was to analyse every page view referred by a social media site and summarize all this facts to get the information. This was the graph I’ve got.
From my earlier post on “Content has always been King”, I mentioned the growing trend of content marketing. It was a little brief, and I thought I could elaborate it further. In fact, I was planning to break the topic down into a few parts to make it easier for you to read (and for me to write).
You see, creating content has been around since 4,200 B.C., claimed Content Marketing Institute, which the first sign of custom publishing was found in cave paintings. Since then, it has taken endless form of disguises and aliases. So what is all the fuss about content marketing now?
History of digital media
In order to answer this, we need to look back in time to appreciate how challenging it was to create and distribute content. Not to mention that it takes a whole department of journalist, writers and editors to create content. They have to print a massive amount of copies, due to high overhead per print run, and distribute them across the country before it lands in the hands of a faithful reader.
Imagine your blog is your child, and you spend a significant amount of time educating “him” in topics that you are of interest. Once you teach him something, you will go about telling everyone about it: be it through Twitter or Facebook. You feel proud of him but have you ever spare a thought of what your blog really wants?
Here are 5 must-have that makes your blog a class different from others. I will also share a tip or two that I’ve learnt, and I thought it might be useful for you. Give your blog what he deserves today, and he’ll pay you back generously. Continue reading 5 Must-Have That Your Blog Craves
I was heading to Sentosa’s Tanjong Beach (in Singapore) for a friend’s birthday last Saturday. Upon reaching, we realized that part of the beach got cordoned off for an event and we decided to crash in. The setting was very much like a beach party where babes in bikinis were walking around, music was playing in background and beers were everywhere. Perfect.
We found a place and settled down. Soon enough, a young lady approached us. She handed us a card which distinctively displayed: “I’m not a TOURIST. I live here leh!” and started explaining how it works:
Using your Instagram account, take a photo with your friends and display this card prominently.
Upon publishing the photo, include the hashtag #notatouristsg.
Once published, stand a chance to win a $500 Singtel voucher.
Simple enough, coupled with the fun of it, we took the photo and did exactly as told.